Want to Quit Sugar? Here’s Why You Don’t Have To.
I see a lot of hate around sugar, and honestly, itโs not warranted.
No-sugar challenges. No-sugar diets. The ‘I Quit Sugar’ movement.
I feel like the diet and wellness industries have no grey area when it comes to sugar: itโs either quit sugar altogether, or youโre eating too much of it.
But after 21+ years in the nutrition business, I know that most people donโt do well with being told to never eat or do something again. Ever.
I truly live and practice that philosophy: I just donโt think thereโs any food in the world thatโs worth giving up altogether, forever. But there are a lot of people and companies out there that want you to believe that youโll be healthier for it.
Iโm feeling like nobody is getting any healthier on account of the diet and wellness industries, but maybe thatโs just me.
I just donโt get why we have to go straight to extremes with food. You donโt see the same fervour around needing to quit alcohol, which is an actual drug. Weโve normalized alcohol to the point where we joke about it being โmommyโs juice,โ and โwine oโclock.โ
But eating a cupcake is somehow akin to poisoning yourself.
Whatโs the deal with that?

Sure, sugar isnโt physically nourishing. And ‘natural’ varieties like coconut or agave, are the same to our body as any other added sugar.
Yes, overconsumption of sugar has been implicated in many diseases and conditions. Just like overconsumption of sodium, fat, refined grains, alcohol, or frankly, ANYTHING.
I shouldnโt have to say this, but foods with naturally-occurring sugars – such as fruit, milk, and some vegetables like carrots and beets, are not โtoxic candy.โ Thatโs ridiculous, but some diet doctors who will remain nameless literally say this. Whatโs toxic is them, making people afraid to eat.
And before you write me hate mail, no, Iโm not telling everyone to just eat a ton of sugar as though itโs โhealthy.โ
But I donโt think you need to quit sugar. In fact, I donโt think you should.
Hereโs why you shouldn’t quit sugar:
Sugar is not the only thing responsible for the state of your health.
We need to stop focusing on making one ingredient the villain. Itโs the overall quality of your diet, not your intake of one single food, that determines how physically nourishing your diet is.
Nothing bad is going to happen to you if you eat sugary food occasionally (or gluten, or dairy, or grains, or chickpeas, or whatever else diet gurus tell you to avoid).
A varied diet with tons of plants, proteins, whole grains, and some Oreos, plus regular activity that you enjoy, less stress, some sleep, and a positive outlook on life, are all important.
Sugar is one factor out of so many. Letโs stop drilling everything down to minutia, and look at the big picture.
It feeds the diet industry ghouls.
Avoiding sugar reinforces the common wellness philosophy and negative core belief that we canโt trust ourselves around certain foods.
This is one of the ways the diet and wellness industry changes our relationship with food: they convince us that we wonโt be able to โcontrolโ ourselves around it. That we need to restrict and have โwillpower,โ otherwise weโre weak and โbad.โ
Thatโs the way they sell product, FYI. By making you believe that you diets and trash like โcraving control spraysโ (yes, theyโre a thing) to help you control yourself around food.
Total garbage.
Cravings exist, but they arenโt because of a lack of control. Often, theyโre because youโre not letting yourself eat something that you want, which makes you crave it more.
Or, youโre not sleeping enough. Or youโre stressed. Cravings are, a lot of the time, emotional.
The diet industry canโt fix that, and neither can taking sugar out of your diet. Those make everything worse.
Truth: our bodies are equipped to eat all sorts of food, including sugar. And they don’t need to be ‘controlled.’
Not today, patriarchy. Not today.
Also: the whole โsugar is as addictive as cocaineโ is completely false (I debunk it here), and willpower has nothing at all to do with eating, or not eating.
Foods with added sugar are delicious.
We need to put emotional nourishment on the scorecard. I find that the focus is usually on what food can do for us physically. But itโs not all about food as fuel; food can be and should be a pleasurable addition to our lives.
There is nothing wrong with deriving emotional happiness from food. Sure, you want your diet to be physically nourishing, but that doesnโt preclude the eating of delicious things.
Unfortunately, weโve been conditioned to believe that enjoying our food is wrong and somehow gluttonous. So sad.
Also: it sends a really bad message to your kids, who are watching your every move.
Weโre constantly being bombarded by diet companies telling us to remove foods from our diet, that enjoying food and eating is shameful and wrong. That somehow weโre stronger and healthier if we have a focus and a hard motivation to eat only what the industry deems โgood,โ and โclean.โ
Like, buck up and choke down that celery juice. Itโs HEALTHY. Eat only those ‘clean’ energy balls and enjoy them, dammit!!
Newsflash: there is no medal of righteousness reserved for people who turn down cake in the name of โwellness.โ Youโre allowed to eat dessert without guilt and shame. (Read more about this in my new book, Good Food, Bad Diet)
Removing certain foods out of your diet can work against you.
Taking food out of your diet altogether can backfire, causing you to crave it more.
Donโt @ me to tell me that you havenโt eaten sugar in 20 years and you donโt crave it. Everyone is different, but for the vast majority of people, not eating sugar for the long-term isnโt feasible.
Itโs called the โForbidden Fruit Effectโ: you always want what you canโt have, especially if someone else *ahem* diet industry *ahem* tells you that you canโt have it.
Once you take the restrictions off, youโll probably find that the things you always told yourself you werenโt allowed to eat, arenโt as tempting anymore. Stop thinking so hard about what you eat. Try not to turn food into numbers and macros and servings.
Thereโs no need to eliminate sugar completely from your diet. Instead, eat less of it, and learn where added sugars lurk.
Eat a varied diet that you enjoy.
And please – reject the diet and wellness industriesโ grift. Itโs not making anyone healthier.
